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What Can Google+ Do for Enterprise Marketers?

Just when marketers thought they had enough social platforms to deal with, along comes Google+, the newest social platform from Google. And it’s off to a fast start with 20M+ users within a few weeks....

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Predictive Modeling for Top-of-Funnel B2B Demand Generation

Over the past few months, we have been watching with great interest several new companies in the “predictive analytics” space. We have met with several of them at the recent Marketo Summit 2014 in San...

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